SUGAR Cosmetics Joins PETA US’ ‘Beauty Without Bunnies’ Animal Test–Free Program
The Beauty Giant Takes a Global Stand by Making Its Ethical and Sustainable Approach to Beauty Official
This news release is also available in Hindi here.
Mumbai – SUGAR Cosmetics, one of India’s largest omnichannel beauty companies and a cult favourite among Gen Z and millennial consumers, has cemented its place as a non–animal testing brand with a spot on the “Beauty Without Bunnies” certification programme run by People for the Ethical Treatment of Animals (PETA) US. The group’s database lists cosmetics, personal care, and household goods brands around the globe that don’t test on animals.
There’s a growing demand for premium beauty products in India, and this new badge officiates SUGAR Cosmetics’ commitment and care for consumers as well as animals.
Commenting on the occasion, Vineeta Singh, co-founder and CEO of SUGAR Cosmetics, said, “At SUGAR Cosmetics, we believe that being beautiful should never come at the cost of an animal’s suffering. We have always strived to curate products that are safe, ethical, and of high quality and this certification is a validation of our core values. We are proud to be recognized by PETA for our commitment to being a cruelty free brand.’’
“SUGAR Cosmetics shows there’s nothing sweeter than kindness to animals,” says PETA India Manager of Fashion, Media, and Celebrity Projects Monica Chopra. “The PETA US global Beauty Without Bunnies database helps consumers everywhere support only those brands, like SUGAR Cosmetics, which don’t conduct animal tests anywhere in the world.”
A single test for a cosmetics ingredient can use over 1000 rats or rabbits. That’s why over 6000 companies around the world shun animal tests in favour of modern, non-animal methods, thereby preventing animals from enduring painful experiments in which substances would be dripped into their eyes, smeared onto their shaved skin, sprayed in their faces, or forced down their throats. Because of the vast physiological differences between humans and the other animals, the results of such tests are often misleading.
PETA India – whose motto reads, in part, that “animals are not ours to experiment on” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com or follow the group on Twitter, Facebook, or Instagram.