TVS Motor Company launches TVS Raider Super Squad Edition inspired by the iconic Marvel Super Heroes 

TVS Motor Company launches TVS Raider Super Squad Edition inspired by the iconic Marvel Super Heroes
Introduces Marvel’s Black Panther and Iron Man themed TVS Raider
Bengaluru, August 11, 2023: TVS Motor Company, a globally reputed two-wheeler and three-wheeler manufacturer, announced the launch of TVS Raider Super Squad Edition (SSE). The new line of motorcycles draw inspiration from the iconic Marvel Super Heroes – Black Panther and Iron Man.
TVS Raider is a digital native brand since inception, and has received an overwhelming response from Gen Z customers. TVS Raider is a distinct sporty motorcycle, and the powerful character traits of Black Panther and Iron Man will add to its unique appeal.
Commenting on the launch, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters and Corporate Brand & Dealer Transformation, said, “The launch of TVS Raider Super Squad Edition with two iconic Marvel characters marks another step in our successful collaboration journey with Marvel. TVS Raider has received an overwhelming response, especially from Gen Z since its launch in 2021. This Offering will further build brand love for TVS Raider.”
The new TVS Raider Super Squad Edition is priced at Rs. 98,919/- (Ex-showroom- Delhi). TVS Raider SSE is available across all TVS Motor touchpoints.
About TVS Motor Company
TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com.
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