Goa’s Commitment to Cultural Diversity and Sustainable Tourism Enroutes To ITB Berlin 2024*


*Goa’s Commitment to Cultural Diversity and Sustainable Tourism Enroutes To ITB Berlin 2024*

*Panjim, March 1 2024* – The Goa Tourism Pavilion is set to captivate visitors at ITB (Internationale Tourismus-Börse) Berlin 2024, scheduled to take place from March 5th to 7th at the Berlin ExpoCenter City. Goa’s participation in ITB Berlin 2024 underscores the state’s strategic focus on expanding its global presence and showcasing its unique tourism offerings to an international audience. As one of India’s premier tourist destinations, renowned for its pristine beaches, rich cultural heritage, and vibrant lifestyle, Goa recognizes the importance of prestigious events like ITB Berlin to further promote its tourism potential on the global stage.

The Goa Tourism Pavillion showcase interactive exhibits highlighting Goa’s cultural diversity to engaging presentations on Regenerative Tourism, Ekadasha Teertha, the exposition of St. Francis Xavier that takes place once every 10 years, adventure tourism and eco-friendly initiatives, hinterland exploration, homestay policy, Caravan policy, spiritual tourism, and more such. This year the exposition will be held from 21st November 2024 till 5th January 2025. The Goa Tourism Pavilion offers attendees a comprehensive glimpse into the region’s rich tapestry of experiences.

This year’s showcase promises an immersive journey through Goa’s vibrant culture, picturesque landscapes, and sustainable tourism practices. Innovation initiatives aimed at preserving Goa’s natural heritage while fostering economic development and community empowerment will be featured prominently.

With the participation of esteemed hoteliers, tour operators and aviation industry stakeholders, the pavilion underscores the collaborative spirit of the Goa tourism industry. Visitors can engage directly with Goa tourism officials and Goa tourism key stakeholders, exploring partnership opportunities that promote responsible tourism and mutual growth.

*”Celebrating our presence at ITB Berlin 2024 fills us with excitement as we unveil the essence of Goa to the world,” said Mr. Sanjeev Ahuja, IAS, Secretary Tourism, Government of Goa “Our Pavilion at this prestigious event underscores our unwavering dedication to sustainable tourism practices and our relentless pursuit of showcasing enriching experiences while safeguarding Goa’s cultural and environmental heritage. This occasion serves as a pivotal moment for us to amplify our international marketing endeavors, spotlighting Goa’s distinctive offerings and initiatives on a global scale. Goa Tourism’s Participation at ITB Berlin will attract more visitors from Germany and several regions to Goa.”*

The Goa Tourism Pavilion will focus on organizing informative B2B meetings to facilitate tie-ups with trade members and tour operators in Germany, thereby generating business opportunities for Goa. Visitors to the pavilion can expect a diverse array of exhibitors spanning various genres, from boutique accommodations to adventure tour operators, highlighting Goa’s multifaceted tourism landscape. Additionally, the Goa Tourism Pavillion will showcase innovative initiatives aimed at sustainability and community empowerment, underscoring its commitment to responsible tourism practices.

Explore the cultural heritage, embark on a culinary adventure, or immerse yourself in the serenity of its spiritual site at the Goa Tourism Pavilion, Stall No: 225, Hall No: 5.2 at ITB Berlin 2024.

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