TVS RACING SETS BENCHMARK WITH THE FIRST EDITION OF TVS ARE GP CUP – 1000+ TVS APACHE CUSTOMERS EXPERIENCE TRACK RIDING
Fastest 48 riders from 20 cities raced to become the top podium finishers at the season finale of TVS Racing ARE GP Championship in MIC, Chennai
The winners won an all-expense paid trip to MotoGP (Sepang GP), TVS Motor Factory visit, and a place at the TVS India OMC amongst others
Chennai, April 9, 2024: TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments, successfully concluded the first ever racing championship for its TVS Apache customers. TVS Racing – India’s leading racing brand, forayed with this ground-breaking initiative in 2023, that aimed at uniting racing enthusiasts across India.
In a strategic move to connect with consumers in 20 key cities, TVS Racing launched a comprehensive platform that brought racing aficionados together through a unique experiential. This innovative initiative underscores TVS Racing’s commitment to fostering a vibrant community of racing enthusiasts and providing them with unparalleled experiences. Organised across the lengths and breadths of the country, the TVS ARE GP Cup giving TVS Apache customers a platform to get their race machines on the track to its true habitat, to experience the thrill of racing in a safe environment and to compete for India’s Ultimate Racing Championship title.
The championship selection process conducted selection rounds under 4 selection categories – 160cc-180cc, 200cc and 310cc. This championship finale gave an opportunity to 48 top customers to ride the TVS OMC race spec variant of the TVS Apache RR 310 and TVS Apache RTR 200 under a safe racing environment for the first time, leaving them with a taste of how their motorcycle performs on the race track.
In line with the company’s commitment to create benchmarks in safety for its riders, TVS ARE GP Cup participants were equipped with top-of-the-line safety gear with FIM Homologated helmets and racing suits with additional chest and back protectors. The participants underwent a training program led by TVS Racing’s international & Indian champion racers, offering valuable insights and enhancing safety awareness on the track.
Vimal Sumbly, Head Business – Premium, TVS Motor Company expressed, “We are thrilled with the overwhelming response to the TVS ARE GP Championship. Connecting the customer with TVS Apache’s philosophy of “Track to Road” we created a platform for customer to unleash their racing DNA in a safe environment. The enthusiasm and passion displayed by all participants fuels our commitment to delivering excitement and satisfaction to our valued customers.”
He further adds, “From nurturing talent to achieving international acclaim, TVSM’s unwavering dedication to motorsports has been a cornerstone of its identity and the first ever ARE GP Cup further takes the legacy forward. Our endeavour has been to push boundaries and redefine how motorsports is perceived in India. We have trained some of the finest and talented racers who have made India proud on global platforms. With the TVS ARE GP Championship, we hope that our customers have rekindled their passion for racing and enjoyed the experience.’’
The top three winners of the AREGP Championship will win exciting prizes such as:
An all expense trip to MotoGP (Sepang GP)
Wild card entry for TVS OMC – RR310 category
TVS Racing official merchandise
Free participation in select marquee rides, AOG chapter rides and TVS MotoSoul
Winners:
Category
Winner
Runner-up
Second Runner-up
RR310 Category
Rushab Shah
Santhosh Balakrishnan
Aditya Tentiwala
RTR200 Category
Bharath B
Ajal Antony
Puneet Dembla
RTR160&180 Category
Pradeep. C
Amar B Shirke
Abin Thomas
RR310 Media Category
Punya Prasun Sharma
Joel Raju
Azaman Chothia
RTR200 Media Category
Mandar Savant
Glen Felix Francis
Keshav T
For over four decades, TVS Racing has been a propagator of democratizing racing and has been creating grassroot platforms to make racing accessible to the masses. TVS ARE curated a championship program exclusive for all TVS Apache owners, bringing racing to key markets across the country.
About TVS Racing:
TVS Racing, a pioneer in building Motorsports in India since 1982, has been integral in growing the racing performance culture and has been pivotal in engineering the TVS Apache series through the company’s “Track to Road” strategy. The brand has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts. This has resulted in TVS Apache and TVS NTORQ 125 becoming the fastest growing brands in their respective segments. TVS Racing is also the pioneer of the One Make Championship in the country, the first Indian manufacturer to introduce the series in India in 1994.
About TVS Motor Company:
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. Additional details and updates are available on www.tvsmotor.com
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For more information, please contact:
Nikita Verma: Nikita.verma@tvsmotor.com
Mayuri Sil: Mayuri.sil@tvsmotor.com
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