Introducing the Dyson AirstraitTM straightener, a new way to straighten hair from wet to dry, with air. No hot plates. No heat damage.

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*Introducing the Dyson AirstraitTM straightener, a new way to straighten hair from wet to dry, with air. No hot plates. No heat damage.*

_A new way to stretch and straighten multiple hair types from wet, with no hot plates or heat damage. Powerful focused airflow dries and straightens simultaneously from wet. Simplifying hairstyling routine to achieve a natural straight style with a smooth shiny finish._

*July 2024:* Fuelled by the desire to improve everyday technology, Dyson today unveiled the Dyson Airstrait™ straightener – wet to dry straightening with air. No hot plates. No heat damage1.

Engineered for multiple hair types, stylers can achieve a natural straight style, with body and movement, whilst maintaining the strength and healthy look and feel of their hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.

“Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.” James Dyson, Founder and Chief Engineer.

Airflow. Precision air jets.
Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures, creating two high-velocity downward blades of air. Projected at a 45° angle, they converge to form one focused jet of air, creating the downward force to straighten hair as it dries, with control. This directional airflow helps align the hair strands for a smooth and shiny finish.

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