*Monkey Shoulder Kicks off registrations for the 8th Edition of Ultimate Bartender Championship*
*July 2025, National:* Monkey Shoulder, the free-spirited blended malt from William Grant & Sons, is inviting India’s bartending community to register for the 8th edition of its highly anticipated Ultimate Bartender Championship (UBC). Continuing with the high-energy Bartender Rumble theme, this year’s championship will once again create a dynamic platform for bartenders to showcase their skill and creativity.
Building on the success of previous editions, UBC 2025 returns with its signature playful format and a larger-than-ever footprint. Following a record 1300+ registrations last year, this season is set to expand further as the championship travels to eight cities, starting 30th July in New Delhi, and continuing through Kolkata, Goa, Mumbai, Pune, Bangalore, Hyderabad, and Gurugram. The India finale will take place in September, bringing the city-round winners head-to-head in an electrifying showdown.
Participants will face off in five skill-based rounds designed to test core bartending expertise, including pouring, nosing, speed, and the perfect serve, all under the watchful eye of the industry’s best.
The India winner will represent the country at a first-ever regional finale in Tokyo, Japan, held alongside the DMC World DJ Championship, offering a global stage for India’s top bartending talent.
Commenting on the announcement, Kapila Sethi Kad, Marketing Head, William Grant & Sons, said, “At Monkey Shoulder, we’ve always believed in engaging, recognizing and elevating the bartending community. The Monkey Shoulder Ultimate Bartender Championship is our way of giving talent across the country a platform to shine, grow, and be celebrated. With the 8th edition, we’re proud to take it a step further as this year’s winner will represent India on a global stage. It’s a testament to how far the community has come, and how much potential still lies ahead.”
Joe Petch, Global Brand Ambassador for Monkey Shoulder, added, “Ultimate Bartender Championship is designed to test the Skills that Pay the Bills whilst celebrating talent & communities across the world. The challenges are based on the fundamental skills of bartending and refereed by experts in their field. Every year, the energy and dedication we see from India’s bartenders is nothing short of inspiring. They bring a unique flair and passion that resonates far beyond the bar. As we launch the 8th edition, with a regional finale for the very first time, we’re not just creating a stage; we’re opening doors for Indian talent to shine globally. It’s going to be bigger, bolder, and more unforgettable than ever!”
Loading ...
