Swiss Military Expands Indian Presence with First Exclusive Brand Outlet

Swiss Military Expands Indian Presence with First Exclusive Brand Outlet

Swiss Military, a global lifestyle brand, has launched its first-ever exclusive brand outlet (EBO) in India, located in Surat, Gujarat. This strategic move marks a significant milestone for the brand in the country, where it has already established a strong presence with over 4,000 retail touchpoints across cities.

The new outlet is part of Swiss Military’s ambitious growth plan in India, a market that the brand sees as crucial to its future expansion. According to Anuj Sawhney, managing director at Swiss Military India, “The launch of our first exclusive brand outlet in India is a defining moment in Swiss Military’s global expansion.”

Sawhney added that the decision to launch in Surat was driven by the city’s strategic importance within Swiss Military’s growth trajectory in the region. “Surat has consistently emerged as one of the brand’s top-performing markets,” he noted.

Swiss Military’s diverse portfolio includes travel gear, small consumer appliances, and apparel, which are retailed through its stores, online marketplaces, and quick commerce platforms. With this new outlet, the brand aims to provide customers with a premium shopping experience, showcasing its range of products and reinforcing its commitment to quality and innovation.

The launch of the EBO in Surat is expected to further strengthen Swiss Military’s position in the Indian market, where it sees significant potential for growth. As Sawhney emphasized, “India stands at the centre of our vision for the future – a dynamic economy with consumers who appreciate premium quality while demanding thoughtful innovation and genuine value.”