Axis Bank Unveils ‘Dil Se Open Celebrations 2025’ with Season-Long Festive Offers for Customers Across India
- Season-long festive campaign September onwards, covering multiple Indian festivals
- Festive offers on shopping, travel, dining, and lifestyle across a wide partner network with Axis Bank Credit Cards, including exciting deals on EMIs to make high ticket purchases affordable
National, September 22, 2025: Axis Bank, one of the largest private sector banks in India, announced the launch of ‘Dil Se Open Celebrations 2025’, a pan-India campaign designed to redefine the festive experience of millions of customers. Starting from September 2025, the campaign brings months of uninterrupted festive cheer, packed with exciting discounts, cashback offers, rewards, and exclusive partner deals.
Staying true to its Dil Se Open philosophy, the campaign is built around the proposition “Sirf ek festival nahi, poore festive season chalega”, positioning Axis Bank as a trusted and dependable partner during the festivities, bringing in a seamless blend of festive cheer, value and benefits for customers throughout the season, not limited to a single festival. From Navratri and Diwali to Christmas and beyond, every moment of festivity will be enriched with rewards and benefits, ensuring that the celebrations continue uninterrupted.
Through this campaign, customers will gain access to a wide array of exclusive benefits, including discounts, cashback offers, partner deals, and reward programs across Axis Bank Credit Cards and other banking products. The offers span multiple categories, featuring top brands in E-commerce (Amazon, Flipkart), Electronics (Haier, LG, Samsung, Sony), Mobiles (OnePlus, Motorola, Xiaomi), Quick Commerce (Blinkit, bigbasket, Instamart), Shopping (Jack&Jones, Vero Moda, ONLY, Selected, Shoppers Stop, Tira, Reliance Brands including Coach, Michael Kors, Mothercare, Hamleys), and Travel (Cathay Pacific, Cleartrip, ITC Hotels Limited, ixigo, MakeMyTrip, SriLankan Airlines).
In addition to these offers, the campaign features a host of other leading brands, making it one of the most rewarding experiences for Axis Bank customers.
Arnika Dixit, President & Head – Cards, Payments and Wealth Management, Axis Bank, said, “At Axis Bank, our customers remain central to every initiative. Through Dil Se Open Celebrations 2025, we are introducing an extended festive campaign that offers enhanced value across shopping, travel, and lifestyle. In collaboration with leading brands, we are providing exclusive credit card benefits including cashback, curated discounts, and easy EMIs on high-value purchases. This initiative underscores our customer-first philosophy and reinforces our leadership in cards and payments by combining innovation with meaningful rewards.”
Commenting on the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank, said, “Indian families celebrate a multitude of festivals that span several months, each carrying its own cultural significance and emotional value. With ‘Dil Se Open Celebrations 2025’, our aim was to reflect this lived reality by creating a campaign that accompanies customers throughout the entire festive season. This initiative goes beyond banking benefits; it is about being present in our customers’ lives during the most cherished time of the year. We envision Axis Bank not merely as a financial service provider, but as a trusted partner in our customers’ celebrations. Through this campaign we aim to deliver both tangible value and emotional resonance, ensuring that every festive moment is not only rewarding but truly memorable.”
With ‘Dil Se Open Celebrations 2025’, Axis Bank positions itself not merely as a financial institution but as a partner in India’s rich cultural and emotional journey, bringing festive cheer to millions of households across the country. By blending creativity, inclusivity, and reach, the Bank aims to set a new benchmark for festive marketing in the industry and mirror the brand promise of being truly Dil Se Open.
Some of the offers as appended;
For the detailed list of offers, please click: https://www.axisbank.com/grab-deals/online-offers
About Axis Bank:
Axis Bank is one of the largest private sector banks in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture, and Retail Businesses. It has 5,879 domestic branches (including extension counters) and 14,134 ATMs and cash recyclers spread across the country as on 30th June 2025. The Bank’s Axis Virtual Centre is present across eight centres with over ~1,825 Virtual Relationship Managers as on 30th June 2025. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge, Axis Pension Fund and Axis Bank Foundation.
For more information, visit the website: https://www.axisbank.com
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