Humkarkedikhatehain Celebrates the Resilience,
Determination and Indefatigable Spirit of the Adani Group
Ahmedabad, 29 May 2023: The Adani Group, India's largest and fastest-growing integrated
infrastructure portfolio of companies, unveiled its new multi-media, multi-platform ad-
campaign, ‘Hum Karke Dikhate Hain’.
Developed by Ogilvy India, the "Hum mushkilo ki nahi sunte, karke dikhate hai" (Undeterred
by challenges, we deliver on our commitments) campaign is a powerful testament to the
Adani Group's resilience, tenacity and relentless pursuit of overcoming obstacles to build
world-class infrastructure, both in India and abroad.
Through a 100-second television commercial that takes viewers on a visually stunning
journey across the country, the Adani Group celebrates its 35 years of dedicated service to
India. The Group will roll out the campaign across print, broadcast and social media
platforms over the next few weeks.
Mr Pranav Adani, Director, Adani Enterprises said, “The campaign perfectly captures the
unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities
and its resolve to driving positive change in the lives of millions of Indians. As a first-
generation entrepreneurial company, it is this indefatigable spirit that has been a bedrock of
our culture.”
The Group has diversified into a world-class portfolio of independently governed market
leading businesses that have revolutionized industry practices in sectors like energy and
utilities, transport and logistics, materials, metals and mining, and direct-to-consumer.
Piyush Pandey, Chairman of Global Creative & Executive Chairman – India, Ogilvy,
commented, “Investing in infrastructure and national development projects needs
determination and belief. This is the spirit of Adani and its new corporate campaign.”
For more information about the campaign and to view the brand film, please click:
Hum Karke Dikhate Hain | Growth With Goodness Against All Odds
Agency: Ogilvy, India
Chief Creative Officer, Ogilvy India: Harshad Rajadhyaksha & Kainaz Karmakar
President and Head of Office, Mumbai and Kolkata: Hirol Gandhi
Chief Strategy Officer, Ogilvy India: Prem Narayan
Group Creative Director: Pankaj Nihalani & Mukesh Jadhav
Creative Director: Shrikant Trivedi, Neha Sharma & Kailash Chandra
Executive Vice President: Abhijit Dube
Client Servicing Director: Puneet Dewli & Paramjit Singh Talwar
Planning Director: Bala Sai
Production House: Hungry Films
Director: Mahesh Gharat
Producer: Dharam Valia
About The Adani Group
Headquartered in Ahmedabad, India, the Adani Group is the largest and fastest-growing portfolio of
diversified businesses in India with interests in Logistics (seaports, airports, logistics, shipping and
rail), Resources, Power Generation and Distribution, Renewable Energy, Gas and Infrastructure, Agro
(commodities, edible oil, food products, cold storage and grain silos), Real Estate, Public Transport
Infrastructure, Consumer Finance and Defence, and other sectors. Adani owes its success and
leadership position to its core philosophy of 'Nation Building' and 'Growth with Goodness' – a guiding
principle for sustainable growth. The Group is committed to protecting the environment and improving
communities through its CSR programmes based on the principles of sustainability, diversity and
shared values. Further information at www.adani.com.
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